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IKON Markets

Industry: Forex

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The IKON Group is a multinational technology company that provides financial services operating since 1999. Their regulated brokerage firms have been offering online financial trading service to both retail and institutional investors worldwide alongside outstanding technology and support services to other brokerage firms in order to help them in building out their businesses.

Our core intent was not only to initiate a site revamp and bring more visitors to it, but also to create a brand new design with perfect user experience that would help our clients generate more and more leads.


Problems and Challenges

Nybble Tech has provided IKON a 360 Business Development Package as they had to reinvigorate their online presence. Therefore, we presented them an all-inclusive package which contained every vital aspect that is required from website design and development to search and social optimization. Our tasks further incorporated Website CMS Development and CRM Integration that are fundamental aspects for the site revamp as well as building an impeccable e-commerce structure. For rebranding purposes, design overhaul and online marketing campaigns+ needed to be instigated.

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Course of Action

IKON Group had two different websites – IKONMarkets.com and IKONfinance.com. Our challenge was to rebuild and manage both assignments simultaneously.

In the first step, we had a scrupulous review of their old websites. Our team enlisted every possible modification necessary for the revamp process. Soon after step-by-step storyboarding, we commenced to sketch a new design for the Home page for both websites. The design process included the new Logo Design, Promotional landing page design, along with the online marketing campaigns of Newsletter Design and Integration, Google Banner Ads, Presentations and the profile design on Facebook and Twitter.

We added the required features such as the registration form, live account, live chat, as well as the social media plugin, news updates and email subscription. Moreover, we set our focus on developing highly developed CRM integration, along with a user-friendly interface to ensure that their customers experience easy site navigation.

The process simply didn’t stop here, our SEO campaign kick started with appropriate keyword research along with ad campaigns in order to improve the their Search Engine ranking and boost Web Traffic. We also initiated their Social Media campaigns that brought another dimension to their brand publicity.


Results and Achievements

Throughout this campaign, Nybble Tech helped IKON in getting much-needed accomplishments. The first and foremost benefit they had by attaining services of Nybble Tech was the new and maintained Branding of IKON MARKETS and IKON FINANCE. Plus, we provided them with improved Website Navigation, and integrated CMS and CRM to manage Leads directly from websites. Our online marketing and ads campaigns gave their sites huge boost in their online visibility and prominence. Furthermore, their branding grew up to a global extent through the SEO and Social Media management. And most importantly, their overall growth in Customer Base drastically improved.


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