The IKON Group is a multinational technology company that provides financial services operating since 1999
The IKON Group is a multinational technology company that provides financial services operating since 1999. Their regulated brokerage firms have been offering online financial trading service to both retail and institutional investors worldwide, alongside outstanding technology and support services to other brokerage firms; in order to help them build their businesses.
Problems and Challenges
IKON came to Nybble Tech in need of a website redesign.
Nybble Tech helped increase IKON’s website traffic as well as their ability to turn their traffic into qualified leads through a lead generation site redesign.
- We provided IKON a 360 business development package, in order to reinvigorate their online presence.
- We presented IKON an all-inclusive package which contained every vital aspect that is required from website design and development to search and social optimization.
- We further incorporated website CMS development and CRM integration, that is fundamental aspects of the site redesign as well as building an impeccable e-commerce structure.
Results and Achievements
IKON achieved an increase in website traffic and on-site engagement through search engine optimization, online marketing and website redesign
- IKON experienced a new and maintained branding of IKON MARKETS and IKON FINANCE.
- Improved website navigation, and integrated CMS and CRM to manage leads directly from websites.
- Our online marketing and ad campaigns gave their sites a huge boost in their online visibility and prominence.
- IKON’s branding grew to a global extent through SEO and social media management.
Course of Action
IKON Group had two different websites: IKONMarkets.com and IKONfinance.com running at the same time. Our challenge was to redesign and manage both websites simultaneously.
In order to figure out what the correct course of action would be, Nybble Tech’s team of experts carefully reviewed IKON’s online presence as well as a full business analysis:
- After step-by-step storyboarding phase, our team commenced to sketch a new design for the home page for both IKON’s websites.
- The design process included: new logo design, promotional landing page design, along with the online marketing campaigns of newsletter design and integration, Google banner ads, presentations and the profile design on Facebook and Twitter.
- We also incorporated theses required features: the registration form, live account, live chat, as well as the social media plugin, news updates and email subscription.
- Moreover, we set our focus on developing highly developed CM integration, along with a user-friendly interface to ensure that their customers experience easy site navigation.
- The process simply didn’t stop there, our SEO campaign kick started with appropriate keyword research along with ad campaigns in order to improve the their search engine ranking and boost IKON’s web traffic.
- We also initiated their social media campaigns that brought another dimension to their brand publicity.